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17kNovel > Two and Half Men - Reborn as Jake Harper > Chapter 90: The Marketing

Chapter 90: The Marketing

    <h4>Chapter 90 - The Marketing</h4>


    <strong>Chapter 88</strong>


    The next day, we all gathered at Carly''s house.


    Carly, Freddie, Sam, Cher, Regina, Spencer, Laura, and I were spread out across the living room, still buzzing from the sess of the premiere.


    In my hands, I held a DVD.


    "Alright, guys," I said with a grin, "let''s see something funny."


    I walked over and slid the disc into the DVD yer.


    The night before, I had handed the night-vision camera over to Pepper. She made sure it got to someone reliable—who knew how to edit it.


    What we were about to watch was the final product: a highlight reel of the best—and worst—reactions from the premiere audience.


    The video started with a grainy, night-vision shot of Cher and Regina whispering andughing in their seats. Behind them, you could see Carly, Laura, and me sitting quietly, waiting for the movie to begin.


    Then, the video cut sharply to the first scare.


    Cher jolted in her seat andunched a handful of popcorn into the air, some of it raining down on herp.


    Another cut—this time Regina screamed, her hands flying up instinctively.


    The next shot showed Laura clinging to me with her eyes tightly shut. In the same frame, Cher and Regina were doing the exact same thing, holding on to each other. And notably, there wasn''t a single bag of popcorn visible anymore.


    By the end of the video, the room was filled withughter. Everyone was cracking up—except Cher and Regina, who wereughing too, but with a hint of embarrassment.


    As the credits of the reel rolled, all three—Cher, Regina, and Laura—yfully started pinching me from both sides, giggling.


    "Payback," Laura whispered, still smiling.


    "So, what do you think?" I asked, still grinning. "You two were bugging me for not inviting you to the filming... how about I make this part of the movie''s marketing?"


    The three of them froze, looking astonished—and just a little conflicted.


    I thought to myself—it''s a little embarrassing, sure, but nothing bad. And they''d be seen in actual TVmercials for the film. That''s not something most people get.


    "Think about it," I added. "I don''t want you three feeling ufortable, so take your time."


    "For me, it''s good," Laura said quickly. She was an actress—this kind of thing was nothing to her.


    "I want to cut some of my bad side," Cher said.


    "It''s a static camera," Freddie murmured. "There is no other side..."


    "And I want a bag aspensation," Regina added, arms crossed but smirking.


    "Okay," I said with a shrug.


    "A Louis Vuitton bag," Regina specified.


    "Still okay..." I replied, trying not tough.


    Everyone turned to look at me, stunned—everyone except Freddie.


    "You do realize a Louis Vuitton bag can cost three to four grand, right?" Laura said, raising an eyebrow.


    "Wow," Freddie murmured.


    "Yes," I said calmly. "I can give you three—one each. Oh, and Carly too, since she''s in the footage as well."


    "How about me?" Sam chimed in.


    "You''re not in the footage," I said. "And you want a Louis Vuitton bag?"


    "No," Sam said with a grin. "I want mine in snacks."


    "I''ll think about it," I reply to Sam


    Then I turned to the four who were actually in the footage. "Tomorrow we''ll meet with the person who edited this. Feel free to cut anything you''re notfortable with. We can make alternate edits too if needed."


    Cher, Regina, and Laura immediately lit up with excitement, already talking about which moments they''d keep or maybe tweak just a little. Only Carly stayed rxed, her expression indifferent as she leaned back on the couch.


    Meanwhile, Cher and Regina were not only excited about the marketing idea, but also practically glowing at the thought of scoring a brand-new Louis Vuitton bag.


    ---


    That week at school, Sam had developed her own brand of post-premiere mischief.


    She took great joy in sneaking up behind the boys who had attended the screening and whispering a simple, but sharp "boo."


    The result sometimes was small jumps, wide eyes, and asional yelp. It was a totally siedy.


    "Sam, seriously," Freddie groaned after watching her startle yet another sophomore.


    "What? I''m just keeping the hype alive," she said with a wicked grin.


    ---


    After a few more days, the film was officially released to the general public.


    Unlike the original release, weunched in 1,000 theaters right from the start.


    The first week''s box office was an undeniable realization, grossing $14.5 million. Thanks to our marketing and month-to-month sess


    Critics, however, were mixed.


    Many praised the film for its ability to create genuine suspense and fear using the found-footage format. The use of timepsed footage, particrly of the couple asleep, was noted as a unique and effective way to build tension. Some reviewers, like those at <i>The Guardian</i>, also apuded the naturalistic acting.


    But others weren''t so generous, citingunrealistic character motivations and repetitive jump scares in subsequent installments


    Still, it didn''t matter much. What mattered was that we were making money.


    ---


    A few dayster, I was in the office with Pepper, going over the next steps.


    "We''re going to increase the number of theaters showing <i>Paranormal Activity</i>," she said confidently. "Our team estimates that with this expansion and the uing worldwide release revenue, we could surpass $120 millionter this April."


    I just nodded, not really knowing what to say.


    Pepper continued, "<i>My Big Fat Greek Wedding</i> has already wrapped and is now in post-production. We''re nning to release it in June. And <i>Brokeback Mountain</i> should be ready for July."


    She tapped her pen against the desk, then added, "<i>Lost in Trantion</i> is looking like a September release. And with <i>Paranormal Activity</i>''s sess, we can move forward with the other horror projects—<i>The Conjuring</i> and <i>Annabelle</i>. Both will be significantly more expensive than <i>Paranormal</i>."


    Then Pepper shifted topics. "Now, about Marshmello. I''ve already secured the deal with singer Ellie Goulding. For the second one, we''re in advanced negotiations."


    "Good," I said


    ------


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