Chapter 659 660 [A copy of the world''s articles]
Xiang Nan’s solution to the slow sales of clothing factories is to advertise in newspapers and TV.
In the 1990s, advertising had become very popular. Advertisements often appear in newspapers and television. Even celebrity advertising endorsements are no longer rare.
Xiang Nan immediately contacted Lianxia TV Station, Lianxia Newspaper, etc., and invested 300,000 yuan to buy the time slots of "Xinwen Lianbo", "Weather Forecast", "Evening News", as well as the current affairs section, entertainment section and other pages. Post an ad.
??The advertising slogan at the time was also very simple, "Beautiful clothing has various styles, fashionable and trendy, cheap and high-quality. If you want to buy it, hurry up. Contact number XXXXX."
Coupled with the latest fashion photos of Beauty Clothing, it still has a certain appeal to the public.
?Especially this advertisement is played several times a day, and it is exclusively played during prime time. The more times it is played, the longer the time goes by, and the brand of Beauty Clothing becomes popular.
After the public recognized this brand, the inventory accumulated by dealers was quickly sold out.
?The phone calls for ordering from various places also came into the factory, and all the goods in the original backlog were ordered.
Not only successfully recovered the cost, but also made a small profit of more than 10,000 yuan.
This also made Shuihua breathe a sigh of relief, and the smile on his face became more numerous.
“Daughter-in-law, it’s not time to let the horse go to Nanshan yet.” Xiang Nan smiled and said, “The reason why beauty clothes are not selling well is that the brand is not loud enough. The biggest reason is that the clothes are not fashionable enough.
Did you know that the big fashion brands in the South will send people to Europe to scan their goods? A fashion conference is held there every year, and they take photos and send them back to China. In China, they will be produced and sold based on the appearance of those fashions, with slight modifications. Therefore, their fashions appear trendy and fashionable. "
“So that’s it. Doesn’t that mean copying?” Li Shuihua said with a frown.
“There are a lot of articles in the world.” Xiang Nan said with a smile, “Even those big European brands will still refer to other works when designing, and almost none of them are purely original.
??Moreover, in the business world, it is possible if the law does not prohibit it. As long as the laws are not violated, moral loopholes can be exploited. Therefore, it has been said since ancient times that kindness does not control military affairs, and righteousness does not manage wealth. "
Shui Hua nodded, "Then I will also send people to Europe to scan the goods?"
"That''s not necessary. We are just a small factory and can''t afford to be so big." Xiang Nan waved his hands and said, "My suggestion is to send people to the south to scan the goods. In this way, our styles will not lag too far behind. In addition, our The price is low, so there will still be a market.
When the scale becomes larger, it will be necessary to send people to Europe to scan goods. If it gets bigger, it will have its own fashion designer and even its own laboratory. "
Shui Hua nodded.
…
Subsequently, Shuihua sent people to clothing stores in Hujiang and Zhenzhen to scan for goods. If they liked any styles, they would take photos and send them back.
For this purpose, a fax machine was specially installed in the factory.
With the latest styles from the South as models, beauty clothes have changed from being outdated and backward to becoming fashionable and trendy, and are therefore very popular among beauty lovers in the city.
Even dealers from Lanzhou and Chang''an came to negotiate purchases, which made the business of Liren Clothing get better and better.
?Seeing that the supply and sale of beauty clothes are booming, the previous decline has changed. Those idle people who were watching the excitement have now changed their tune.
"I''ve said it before, Shui Hua''er is a great woman, and now it''s really come true." "Before, I was just worrying about others. They invested a million, so I can just close it down casually."
“Yin Yang has said since I was a child that Shui Hua, a girl, has a tough life. With her here, this factory will definitely be able to survive.”
“Now that the factory is doing so prosperously, the next step will definitely be to recruit people. Let’s look forward to it. I hope we can recruit more people.”
As for An Yongshou and An Yongkang, they are jealous and angry now that the factory is booming.
??In the past, this factory almost belonged to them, but now they have no chance of killing it.
?Seeing the large trucks driving out of the factory one after another, loaded with goods, and each truck making at least a thousand yuan in profit, they were so jealous that their faces were deformed.
What makes them even more angry is that now they can''t even enter the factory. As soon as I arrived at the door, I was stopped by the guard. If you dare to go inside again, just release the dog.
??And the employees in the factory actually dared to scare them with sticks. Don’t they know that this factory belongs to Anjia?
The most unacceptable thing for them is that even Xiang Nan doesn''t want to see them now. They are not allowed to enter the house or the orchard. They simply don’t treat them as brothers.
?This can’t help but make An Yongshou and An Yongkang very anxious.
?If it is true that Xiang Nan doesn''t care about his brothers and no longer recognizes them as brothers, then their good days are really coming to an end.
?So they quickly asked An Guomin and Niu Xiuhua to come forward to help them make peace and make peace.
…
An Guomin and Niu Xiuhua had no choice but to come to Xiang Nan again.
“Boss, the second and third children are brothers after all, you can’t ignore them.” An Guomin said.
"Who says I don''t care about them? I built a house for them, bought property, and married a daughter-in-law. Haven''t I done enough as an elder brother? I''m asking around in Yuquanying and Ning''an County. Who else is there? Are you doing better than me?" Xiang Nan retorted.
"Boss, you have done a lot. But that''s not because you have them. Since you have them, you should take more care of them. After all, you are brothers. Even if you break your bones, your tendons are still connected." An Guomin said again.
"Dad, that''s what you said. I have it, I can give it. But they can''t do it if they want it." Xiang Nan said coldly, "I invested more than one million yuan in my factory, and they dare to make any plans. From me If you can''t get it here, just run around to fight with Shui Hua''er. What''s this? "
“Boss, your brothers don’t mean that. They are also worried about something happening to the factory, so they want to help you.” An Guomin defended.
"Let them worry less. You can''t do your own thing well, but you still want to help me?" Xiang Nan curled his lips and said, "What achievements have the second and third children accomplished in the past two years?
I bought them a tractor and asked them to pull goods to make money. Did they do it? The tractor is idle at home now. The Chairman of the Women''s Federation and the Director of the Grain Bureau assigned positions to the second and third sons. Are they serious about their work? They eat and drink for free in restaurants in the county town under my banner every day.
Look, this is what I can pay them, two or three thousand a month. How could they have such a good appetite? They ate more than Shuihua and I, which was fine.
I have already told the restaurants in the city that they will not allow me to pay my bills in the future, and I will not care if they do. Find whomever you like! "
"Boss, you can''t ignore them. They are your brothers after all." Niu Xiuhua saw this and said quickly, "I know they are not doing what they want. As a brother, you should be considerate of them and don''t be the same as them. You brothers still have to If we work together, what’s the point of your dad and I living together?”
"Mom, if their lives are really bad, I won''t leave them alone. However, I can''t let them continue to learn bad habits. Pampering is like killing a child. You can''t spoil them too much." Xiang Nan comforted, "Don''t worry, as long as they change their ways, I will forgive them."
(End of this chapter)