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The sess of Miss America continues.
Good Morning Cereal is a cerealpany based in Phdelphia, United States. The day after the regional preliminary of Miss America ended, their person-in-charge, Anthony Roberts, arrived in Antic City.
Today, he finally met Donnie Block.
"Mr. Block, hello, I''m delighted to meet you today!"
Upon meeting Donnie Block, Anthony Roberts was extremely humble. He had to be, considering the sales of Good Morning Cereal were increasingly disappointing.
The breakfast cereal industry in the United States was among the first to reap the benefits of advertising, but that did not mean every brand''s cereal was equally sessful.
Previously, Anthony Roberts considered advertising in newspapers, but there were already several cerealpanies publicizing there. Having suffered from theck of advertising before, Anthony decided this time to stay ahead of hispetitors.
So, when he saw the newspaper report on the second day of the Miss America Phdelphia regionalpetition, he immediately had hispany investigate the impact of Miss America.
This survey genuinely shocked Anthony Roberts: the event was alreadymon knowledge in the United States. More importantly, Anthony discovered two things that could be highly beneficial for him.
First, ording to the information Anthony received, Starry Entertainment, the organizer of Miss America, had applied for amercial radio broadcast license. During the second round of regional finals, they would start broadcasting nationwide.
Given the current poprity of Miss America, Anthony believed that once the Antic City Broadcast started, it would undoubtedly attract arge audience.
Second, the top eight beauty contestants from the Phdelphia regional would tour Phdelphia to canvass for votes, sure to attractrge crowds. If at this time, one could have a contestant speak at theirpany, how much traffic would that bring? Chapter Discover:
After understanding these two points, Anthony immediately bought a train ticket to Antic City that same day, wishing to meet Mr. Block, only to find that Donnie had no time that day.
"Mr. Roberts, wee to Antic City. Regarding the coboration you''re interested in, my secretary Dwight has informed me about it. Ourpany is also very pleased to work with your esteemedpany!"
Dwight is now Donnie''s personal bodyguard, driver, and secretary!
Seeing Donnie''s attitude made Anthony quite happy; he saw it as a good start to the cooperation between the two parties.
"Mr. Block is truly a business genius. Beauty pageants were held in Antic Cityst year, but none had the impact of your Miss America. I believe when ites to the regional finals, it will be a national news sensation."
Donnieughed, "So, Mr. Roberts, you are also a guest of our Antic City now?"
Anthony responded with a smile, "Ie to Antic City every month!"
Donnie rejoined, "Antic City wees every valued guest like Mr. Roberts!"
After the pleasantries, Donnie got straight to the point of the conversation. This is how Americans do business: no need for much beating around the bush as everyone can state their needs outright.
"I wonder, Mr. Roberts, what level of partnership are you interested in?"
Anthony was slightly taken aback and asked Donnie, "What levels of partnership?"
Donnie exined, "ording to Starry Entertainment''s n for Miss America advertiser partnerships, we''ve divided our cooperation into three tiers."
"There''s Tier C, this category ensures that by the time the regional finals begin, yourpany''s advertisements will appear in the Miss America promotional brochures. Those will include a detailed introduction to yourpany, along with Miss America''s appreciation."
"For Tier B partners, yourpany surely already knows that ourpany owns its own newspaper and radio station. If you choose Tier B cooperation, whether it''s in the paper or on the radio when broadcasting content rted to Miss America, yourpany''s name will be mentioned. We''ll even craft a short story on the radio specifically to advertise yourpany''s products."
"As for Tier A partnership, it is all-epassing. When thepetitions take ce, not only will there be posters disying your products at the venues, but our Miss Americas will also give speeches at yourpany beforehand. Lastly, there''s something you might not know yet, Mr. Roberts,"
"We have filmed an exclusive documentary for Miss America. It might be toote for the preliminaries, but during the filming of the regional and national finals'' documentaries, the beauty contestants will showcase yourpany''s products to every viewer!"
"Of course, different tiers of partnershipe with different financialmitments!"
After listening to Donnie''s introduction, Anthony was shocked once again: first, he was astonished that Donnie had produced a documentary for Miss America that would be shown nationwide.
Second, he was astounded by the tiered structure Donnie had created for the advertising—such a system had never been seen before in the United States.
As a sessful businessman, Anthony could already see the immense profit potential.
"May I know how much the advertising fee is for each of these three types of partnerships?" Despite being impressed with Donnie''s business acumen, it ultimately pertained to Donnie''s own affairs. Anthony was still most concerned about how much he would need to spend.
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