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17kNovel > America 1919 > Chapter 118: 90. The Development of the Radio Station (7K Mega Chapter, Please Subscribe~)_3

Chapter 118: 90. The Development of the Radio Station (7K Mega Chapter, Please Subscribe~)_3

    .


    The broadcast station''s license hade through, and Donnie naturally began to prepare the station.


    Preparing a broadcast station''s most important requirements were a host and broadcast equipment.


    When Brad Dorn applied for the license, Donnie had already purchased the broadcasting equipment, and at the same time, Donnie had also moved his own broadcastingpany to the West District.


    After breakfast, Donnie had Dwight drive him to Antic City Broadcast, located in the middle of Pennsylvania Avenue.


    When Donnie entered thepany, some clerks were already at work, and Robinson from the Antic City Post was waiting there, alongside a white male in his thirties, Mashang Evans.


    Although the Antic City Post and Antic City Broadcast were two separatepanies, they both were under Starry Entertainment, and even Starry Entertainment was part of the media conglomerate.


    After due consideration, Donnie moved the Antic City Post to the West District first. Some of the business between the twopanies could interconnect, so bringing them together also made management easier and more convenient.


    As for Mashang Evans, he was previously the deputy editor of the Antic City Forum. Considering that the content of the broadcastingpany was simr to that of newspapers, Donnie had already poached Evans while Brad Dorn was applying for themercial radio license.


    Now, Mashang Evans served as the general manager of Antic City Broadcast.


    "How''s the search for the host going?"


    Donnie, sitting in his own office, asked Mashang Evans.


    Mashang Evans had already known about the broadcasting license being approved and was clearly well prepared.


    "Boss, these are the hosts I interviewed before, take a look at their information," Mashang Evans said.


    After reviewing the information handed to him by Mashang Evans, Donnie asked, "Howe there are no women?"


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    Mashang Evans was startled by Donnie''s question. Antic City Broadcast was the firstmercial radio station in America, previously military-used, and there was no precedent for female hosts, right?


    Moreover, although women''s rights had been liberated, in a more general sense, most Americans still believed that women should not be in the public eye, especially in roles like a host.


    Furthermore, the hosts Mashang Evans had been searching for were actually some from hosting positions within luxurious hotels of Antic City... even if he wanted to find professionally trained ones, there weren''t any to find!


    Naturally, all these hosts were men.


    "Boss, you want a female host?" Mashang Evans asked, despite being taken aback by Donnie''s question.


    "Exactly!" Donnie said, "And I want at least two female hosts. They should partner up with the male hosts separately!"


    Having said that, Donnie smiled at Mashang Evans and continued, "During work hours, men are at their jobs and won''t have too much time to listen to the radio, but it''s those women who are the main audience for the broadcast. Evans, you aren''t still harboring the same ideas from your time at the Antic Forum, are you?"


    Hearing Donnie''s teasing, Mashang Evans blushed. Back at the Antic City Forum, Evans had been a pioneer against the Miss America pageant, often publishing sensational and shocking opinions under his own name.


    Even calling him the foremost opponent of Miss America in Antic City wasn''t an exaggeration.


    "Of course not, boss, you have to believe in my professional integrity!" Evans responded.


    Donnieughed heartily and said, "I do trust you, otherwise I wouldn''t have poached you to be the general manager of Antic City Broadcast."


    After the joke, Donnie turned to Robinson and said, "The broadcastpany has just been established, and many personnel organizations haven''t been set up yet. In the meantime, the Antic City Post will need to coordinate with the broadcastpany, share news promptly, and don''t worry about it affecting the newspaper''s sales.


    People are used to reading the newspaper every day, and not every family has a radio!"


    To create a broadcastingpany with a nationwide reach, Antic City Broadcast couldn''t focus all of its content solely on Antic City.


    Rather, it needed to look nationally and, in that case, thepany would need to establish news reception departments in major cities across the country.


    For the broadcastpany at present, this was quite a challenge... the capital investment was too great.


    Currently, relying on the poprity of Miss America, the Antic City Broadcast could keep going, but this wasn''t a long-term solution.


    In the United States, in Europe, running a broadcastpany was essentially doing news.


    After the profits from Miss America were ounted for, Donnie would really start to expand the broadcastpany''s scale.


    So under the current circumstances, they could only rely on the Antic City Post''s newswork.


    Robinson was a good-natured person and had already felt that Donnie didn''t quite trust his abilities. Now, he naturally wouldn''t have any objection to Donnie''s requirements!


    "Alright, boss!"


    Then Robinson said to Mashang Evans, "Manager Evans, please assign a staff member dedicated to liaise with us. We will share all the news we receive with you every day!"


    Evans humbly expressed his thanks: "Thank you, Manager Robinson!"


    Donnie continued talking to Mashang Evans, "Besides regr hosts, I need you to find a host who can tell jokes."
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