15
Aidan knew Aubree wasing and had everything ready for her well in advance. yzy was a huge hit overseas, and Aidan had made a fortune from the streaming tform. In his eyes, Aubree showing up was nothing short of a godsend.
Zappy <b>was </b>a project that had been agreed on earlier, andmunication between both sides had gone smoothly.
Aubree said, “Over the past few months, I’ve been running pilot promotions for Zappy domestically. The results have been very promising.
“This time, I’m nning tounch the tform both domestically and internationally. I’ll still be partnering with you for the internationalunch, of course, but the international release wille about two months <b>after </b>the domestic one.”
Aidan grinned and extended his hand. “Then, here’s to a sessful partnership!”
Upon returning from Odiond, Aubree wasted no time switching <b>gears </b>from vacation mode and plunged headfirst into a new round of challenges.
She integrated the Zappy project into the yzy team, cing them in charge of its full operations.
“Ms. Miller, the operational model for Zappy is quite simr to yzy,” someone pointed out. “The only real innovation lies in its short, punchy videos ranging from a few seconds to <b>a </b>couple of minutes<b>–</b>mostlyedic content.”
Aubree said, “That’s all we need. To put it simply, Zappy is a new media tform, and its <b>real </b>strength lies in these fast–paced short videos–didn’t our beta testing already prove how effective they <b>are</b>? As for those live–streamingmerce tactics, that’s just traffic mization.
“You’ve got to show people there’s real business potential in short videos–otherwise, why would anyone bother putting in the effort, right?”
Aubree smiled. What she did not <b>say </b><b>was </b>that short video tforms could expand into countless industries—mini–drama promotions, influencer marketing, and eventually even official government ounts would join in. That was when it truly became a nationwide media tform. Even some foreign leaders would not be able to resist joining the trend.
Zappy would not only dominate domestic traffic, but also be a powerful tform for global cultural exchange!
“But will that alone really attract viewers<b>?</b><b>” </b>one of the team members questioned.
Aubree smiled and replied, “Well, that all depends on how well you deliver<b>. </b>If big data analytics can rmend videos tailored to each user’s interests<b>, </b>isn’t that the best way to keep them engaged?”
Though Zappy and yzy <b>were </bunched around the same time, the time and funding that went into Zappy far surpassed what was spent on yzy.
Aubree’s strategic vision for Zappy was clear: leverage short–form videos as a springboard, transition into long–form content, and ultimately diversify into other industries.
This was where the benefits of working with Peace Entertainment really started to show. As Aubree prepared tounch Zappy, she had already reached out to Sylvia, who got the influencer division at Peace Entertainment to nurture a new wave of content creators across different genres<b>. </b>
When Zappy officially rolled out, it led with a clear, heartwarming message<b>: </b><b>“</b>Celebrate Life’s Beautiful Moments.<b>” </b>
Aubree poured serious money into the campaign. From metro screens to bus disys and app homepages, Zappy was absolutely everywhere.
Not only that, Aubree also shelled out a fortune to bring in a lineup of A–list celebrities to star in Zappy’smercials.
On top of that<b>, </b>she set up a generous incentive fund of 35 million dors. During Zappy’s first month, all short–video creators could sign up–by producing high–quality videos, they could earn cash rewards. The grand prize alone was in the six–figure range.
Thanks to a massive marketing blitz and the lure of massive cash prizes, Zappy immediately attracted hordes of content creators as soon as itunched, many of whom had transitioned from live–streaming tforms.
In just a matter of days, millions of creators had already flocked to Zappy’s tform. The growth rate was phenomenal–eclipsing even what yzy had achieved at its peak.
After Zappy’s sessfulunch and promotion, Aubree was met with a milestone of her own–her SAT results were finally out.