Chapter 3147 3149 [Cost-effectiveness]


    Because Mariah Carey was also looking forward to cooperating with Xiang Nan, she was very cooperative in the subsequent cooperation, using the best recording studio and the most active working state.


    In the past, she was not very active in recording records and would often make excuses to delay the recording. Even if the recording studio that was originally booked was not in good condition, I stopped recording, thus wasting a lot of money out of thin air.


    You must know that renting a sound engineer is very expensive. However, she was the boss''s wife at that time, and even the staff had to look at her face. Naturally, no one dared to comment, which made her even more arrogant.


    ?However, when working with Xiang Nan this time, she was much better behaved and insisted on recording every day, so the single was recorded in less than a week.


    “Miss Kelly, I’m really happy to work with you. I’ve learned a lot.” Xiang Nan said with a smile, “I hope we have another chance to cooperate next time.”


    “I hope so too.” Mariah Carey also smiled.


    …


    After recording "webelongtogether", all twelve songs of Xiang Nan''s album were recorded, and then began to enter the stage of publicity and promotion.


    ??Although Xiang Nan''s collaboration with Mariah Carey "Webelong Together" has attracted much attention in the music industry, he did not intend to use this song as the title song, but only wanted it to be the second title song.


    Because even if "webelongtogether" becomes popular, people''s attention will be more on Mariah Carey and not on Xiang Nan.


    ?Just like the hit song "uptownfunk", it was actually a collaboration between Martian and British singer Mark Ronson. Mark Ronson is also a very talented and famous singer who has won recognition from Grammy Awards and Brit Awards many times.


    But when people listen to "uptownfunk", their attention will only be on Brother Martian, but ignore the person next to him.


    ?Hence, for Xiang Nan, although "webelongtogether" and "uptownfunk" are both classic songs, he will still choose "uptownfunk" as the first hit.


    Xiang Nan then led the team back to London to record the MV for "uptownfunk" and officially started promotion in November.


    The new album is named after Xiang Nan - "Dan Crawford", which will make it easier for people to remember him.


    To promote this album, Rodstadt spent two million euros on promotion. In the first round alone, more than 100 radio stations, television stations and print media promoted it.


    Privately, Xiang Nan even spent 50 million euros to create a publicity campaign for this album.


    Because he had to make sure the album was a hit.


    Next year, he will officially go to North America. From then on, he will take root in North America and confront the CIA head-on. So in order to ensure that his identity is not noticed, his celebrity identity must be as loud as possible.


    It was so loud that when Ward Abbott saw that he was the dead Jason Bourne, he couldn''t help but burst out laughing, thinking it was a big joke.


    …


    "Hire the best promotion company. I don''t care how much it costs. In short, this album must be popular." Xiang Nan told Anthony, "If necessary, you can repurchase it at a higher price."


    “I understand.” Anthony nodded.


    After Xiang Nan was fully prepared, the "uptownfunk" album was officially released.


    Once it was released, the publicity for this album was overwhelming, with all kinds of touting articles appearing on radio, television and print media as if they were free of charge.


    ?Music bigwigs, music critics, Internet celebrities, radio DJs, TV hosts, etc. all praised this song. And there were long queues in front of the record stores.


    ?Some people even bought dozens of copies at a time, and the record store was sold out. The original price of this album was eighteen euros, and some people were even willing to pay ten times more for it. All in all, this album was a hit, a huge hit, selling a whopping two million copies in its first week. It broke the first-week sales record set by Superboy.


    ??This album has topped the music charts in more than 20 countries including the UK, France, Germany, Switzerland, and Belgium, and even topped the U.S. Billboard charts.


    But Xiang Nan himself knows that he bought nearly half of the million sales. The purpose is to make this album explosive and popular, so as to attract more attention.


    People like to follow the herd.


    Perhaps you don’t like a piece of clothing, a movie, or a star that much at first, but when you learn that many people like it, you will subconsciously change your opinion.


    ?The same goes for songs.


    ?I didn’t like it at first, but when I saw so many people talking about it, I couldn’t help but want to listen to it.


    There is a famous seven-time rule in advertising, which means that within a period of time, it is best to influence users seven times in a row on different occasions and different advertising media, in order to break through the user''s forgetting threshold and achieve the expected advertising effect.


    Xiang Nan wants to increase exposure as much as possible and create topics as much as possible. In this way, people will naturally be interested.


    ?Sure enough, with such overwhelming and high-profile publicity, the sales of "uptownfunk" are getting higher and higher.


    Especially in time for Christmas in December, sales have experienced explosive growth.


    Because when people buy Christmas gifts, if they don’t have a good choice, then choosing a good album to give to a friend is also a good choice.


    ? Christmas is a common holiday in Western countries, and people have to give each other gifts, even children. Therefore, as long as one percent of the people will buy the album, the sales volume will be tens of millions, not to mention that more than one percent of the people will buy "uptownfunk".


    …


    At the end of December, Xiang Nan came to the United States to promote "webelongtogether" with Mariah Carey.


    Now they are almost equal.


    The album "Uptown Funk" has sold more than 12 million copies, making it the best-selling album of the year. With the sales of this album, Xiang Nan has officially become one of the top singers. It is no exaggeration to say that he is a little king in the music industry. .


    And Mariah Carey is a has-been queen, who is exactly the same as Xiang Nan. Therefore, this cooperation can be regarded as standing on the same starting line.


    Xiang Nan doesn’t have to worry, Mariah Carey will steal his limelight. After all, he is now much more popular than Mariah Carey.


    “Dan, your new album is really great, your talent once again amazed me.” Mariah Carey said to Xiang Nan.


    Every song in the "uptownfunk" album is good, every song is catchy, and every song can be used as the title song in other singers'' albums.


    ?Albums of such high quality are really rare.


    Because in the music world, the output of good songs is actually not high. Tens of millions of songs are released around the world every year, and among them, the songs that are highly praised by everyone may be less than one in ten thousand.


    Generally, if there is only one beautiful song in an album, it is no longer simple.


    Hang Nan’s album, however, has twelve songs that are as beautiful as each other, just like a collection. And like other albums, it only costs eighteen dollars, which is really cost-effective.


    (End of this chapter)