Chapter 2728 2730【IKEA】


    “Mother, are the eldest, second and third brothers really looking for jobs?” Xiang Nan asked Mrs. Jin.


    "Yeah." Mrs. Jin nodded, "The three of them are quite ambitious, and they finally have the idea of ????reliance on their own."


    “That’s good, it’s better than being a rice bug.” Xiang Nan agreed.


    “However, the current environment is so bad and there are so many unemployed people. It will take them no time to find a job.” Mrs. Jin sighed, “Yanxi, you should help them.”


    Among the many children, Xiang Nan is the most worry-free. Work and family are all arranged in an orderly manner, and even during the Great Depression, they are not affected at all.


    "Don''t worry, mother, I''m already making arrangements." Xiang Nan promised, "I''m going to buy a factory and let the eldest, second and third brothers go in and work."


    Mrs. Jin nodded, and then sighed, "I just don''t know how your fifth sister is doing now."


    Jin Minzhi married her classmate in France. Every once in a while, telegrams would be sent, but they usually reported good news rather than bad news.


    Hence, Mrs. Kim did not know her true situation.


    "I will send another telegram to ask." Xiang Nan said quickly.


    “Okay.” Mrs. Jin was relieved.


    …


    Xiang Nan then bought a wood processing factory and asked Jin Fengju, Jin Hesun, and Jin Pengzhen to work in the factory.


    ?Jin Fengju is the deputy factory director, Jin Hesun is the financial director, and Jin Pengzhen is the logistics director. In addition, local people with relevant experience will be hired as factory directors.


    This will not only ensure that the factory operation does not go astray, but also play a supervisory role for the three brothers. After all, according to the virtues of these three brothers, Xiang Nan is really afraid that they will sell the factory if there is no careful person watching.


    "Eldest brother, second brother, and third brother, I invested 20,000 crowns in this factory and bought it just to accommodate you. You must work hard, otherwise, all my hard work will be in vain." Xiang Nan Xiang Jinfengju three brothers said.


    “Don’t worry, Lao Qi, I will do a good job.” Jin Fengju, Jin Hesun, and Jin Pengzhen all nodded.


    So far, they have nothing to fault. Compared to those who are unemployed and still can''t find a job, it''s pretty good for them to have a job.


    Xiang Nan nodded.


    He then named the factory IKEA, specializing in the production of low-priced and practical furniture, with a style that focused on simplicity, simplicity, and comfort.


    Because this is the era of the Great Depression, people''s consumption has been downgraded and they simply cannot afford luxury and luxurious furniture. So this kind of low-priced, practical furniture is sure to be popular.


    To this end, Xiang Nan took advantage of the current labor shortage and hired low-cost and experienced workers. Especially talented designers come to design for IKEA.


    Let even low-priced furniture have a natural, simple and textured design, so that consumers can have a higher cost performance.


    …


    "Yanxi, it''s just a woodware factory. Is it worth your time and effort?" Bai Xiuzhu asked doubtfully, wondering why Xiang Nan cared so much about a woodware factory.


    Xiang Nan smiled.


    If the furniture is well made, the business will actually be huge.


    ??In reality, IKEA has achieved a market value of 400 billion euros by selling furniture, ranking 287th among the world''s top 500 companies, better than Coca-Cola and Nike. Qualcomm ranks even higher.


    “Actually, no matter how big the business is, as long as you work hard, there will always be development.” He explained with a smile, “Just like Donglaishun, in the beginning, it was just a food stall, selling some bean juice, fried cakes and so on.


    ??However, the boss worked hard and was diligent and thrifty. In less than ten years, he changed a shot from a gun and changed it from a food stall to a large restaurant. Especially the mutton shabu-shabu can be compared with Zhengyanglou. "Bai Xiuzhu nodded after hearing this.


    …


    Then, under the guidance of Xiang Nan, IKEA launched low-priced and practical furniture. After it was put on the market, it was really popular.


    ?Especially for those in the middle class who want to replace their furniture but cannot afford to buy expensive ones, they can only choose from low-priced furniture.


    ?Although IKEA''s furniture is low-priced, it is full of design and is much better than ordinary low-priced furniture that is crudely made.


    The middle class cannot afford too luxurious furniture, but they don’t want to lower their aesthetics and quality of life too much. Therefore, IKEA’s low-priced, practical, and well-designed furniture is naturally widely welcomed by them. .


    As a result, IKEA received a large number of orders.


    While other woodworking factories were facing the dilemma of having no jobs to open, the IKEA factory was working overtime and providing jobs for at least 200 people, which made the councilors in the district very grateful.


    Xiang Nan also established a friendship with the congressman and subsequently funded the congressman''s party, hoping to win political allies for himself.


    Of course this is all a story for later.


    During this period, Xiang Nan also sent a telegram to Jin Minzhi.


    I learned that her life is pretty good now. Although she is also suffering from the Great Depression, because France has a huge colony in Africa, there is a large enough market for goods to be dumped.


    In addition, as a victorious country in World War I, it received a large amount of war reparations, so the impact of the Great Depression on France was relatively small, so her life was not greatly affected.


    Xiang Nan was relieved when he saw this.


    …


    In 2020, IKEA furniture has been exported to Denmark, Norway, Finland, Germany and other countries, and has achieved very good sales.


    To this end, Xiang Nan also continued to invest and expand production. He successively acquired more than a dozen woodware factories that were on the verge of bankruptcy, expanded the scale of production, allowed his number of employees to exceed 10,000, and indirectly created nearly 30,000 jobs. .


    This has also made him more and more popular in the political circles.


    Because during the Great Depression, all factory owners were reducing production, suspending employment, and laying off employees. Only Xiang Nan was willing to invest, recruit workers, and expand production.


    For politicians, such a big boss is naturally worthy of attention.


    With the expansion of IKEA''s production, Jin Fengju was promoted from deputy factory director to factory director, company manager, company vice president, etc., with an annual salary of up to 6,000 kroner, which was considered to be a return to his previous income.


    Comparatively, Jin Hesun is still the financial director, and Jin Pengzhen is still the workshop director. Their status and remuneration have not changed much.


    ?The reason is that Jin Fengju is a few years older, and he finally has some talents, and he is more determined to change his past mistakes. After arriving at the factory, not only did I work hard and take risks, but at least I didn''t procrastinate in doing things and my attitude was quite serious.


    ?Hence Xiang Nan is also willing to promote him more and give him more money.


    ??However, Jin Hesun and Jin Pengzhen still have some dandy habits. They often arrive late and leave early without saying a word, and they also do things carelessly and muddle along.


    ??If Xiang Nan was not an investor and did not want to give them a bowl of food, they would have been fired long ago, let alone promotion and salary increase.


    Because of this, when Jin Fengju became deputy general manager, the two of them could only work as sinecures.


    (End of this chapter)