Chapter 1993 1995 [Acquisition of Jiahe]
In January, Xiang Nan went home with his wife and son as usual.
Ning Weiguo and Qi Aihong are getting older, their health is getting worse and worse, and the days they can spend with them are becoming less and less.
After the fifteenth day of the first lunar month, Xiang Nan''s family came to Xiangjiang again.
?In 2003, Hong Kong Film declined again, with total revenue less than one billion Hong Kong dollars. It has shrunk by two-thirds compared to its peak. This caused a large number of film companies to close down and a large number of employees to change careers.
? Even Zou Wenhuai wants to sell Jiahe, so don’t hold on anymore. After all, there are no more superstars like Jackie Chan and Xiang Nan under Golden Harvest. The only remaining ones, such as Sammo Hung and Zhen Zidan, have no ability to carry the box office.
No matter how hard you work, you will only lose money, so it is better not to do it.
After Xiang Nan heard about it, he went to visit Zou Wenhuai and bought Jiahe for one billion Hong Kong dollars.
In fact, Jiahe’s current actual assets are only worth about HK$500 million. Because apart from the more than a hundred movies in the film library and the shell of the listed company, it has almost no decent assets.
??The Ax Mountain Road studio in Jiahe is rented, but the office building is not rented, but the location is very remote and it is not a very good building. In addition, there are more than a dozen theaters. But in addition to the equipment inside, the house is also rented.
?In addition, Jiahe also has film appointments with some celebrities. For example, Mui Yanfang, Wang Pingxian, Lin Qingxia, Zhong Chuhong, etc. all have film dates with Golden Harvest.
?However, they have withdrawn from the industry, married, or passed away. It is naturally impossible to get them back for filming.
?Hence, Golden Harvest is actually an empty shell now. It is no longer the star-studded and global film hegemon in the 1980s.
The reason why Xiang Nan was willing to pay one billion Hong Kong dollars was simply because of past friendship. After all, it was thanks to Jiahe that he was able to develop in the United States.
Although there were some conflicts during the period, times have changed and there is no need to mention them again.
…
As for ATV, it has been three years since it settled in the mainland.
In three years, ATV has achieved very good results in the mainland.
On the one hand, its programs are more creative than those in the mainland, with greater investment and better production. For example, "Grandpas Over Flowers" travels to Europe, America, Australia, Africa... and sees different scenery from all over the world.
The variety shows in the Mainland are still mainly indoor variety shows at this time. Naturally, there is no way to compare with this kind of outdoor reality show.
On the one hand, the economy of the mainland is not yet developed, while the economy of Xiangjiang is pretty good. For a city with a population of only 7 million, the GDP is about one-tenth that of the mainland.
? It is said that the economic base determines the superstructure, which is why Chinese people still look up at the entertainment industry in Hong Kong. Xiangjiang''s movies, Xiangjiang''s music, and Xiangjiang''s drama series are still very attractive at this time.
In a few years, when Xiangjiang''s GDP is only equivalent to 3% of that of the mainland, mainland audiences will completely lose interest in Xiangjiang entertainment.
“Well done Shanshan,” Xiang Nan said with a smile, “You deserve the most credit for ATV being able to take root in the mainland.”
Within three years of its launch, ATV has not only opened up the mainland market, but also won the favor of advertisers. Now ATV''s annual advertising revenue has increased by HK$500 million, and it has initially achieved break-even.
For ATV, this is already very serious. After all, before this, ATV mostly lost money and rarely made money.
"Brother, if you hand over the company to me, then I will naturally help you guard this place." Shanshan smiled and said, "By the way, brother, don''t just praise me. You think there is something else I haven''t done enough?" "Please give me some guidance." "You have done a good job," Xiang Nan said with a smile, "However, it is best to focus on the mainland market in the future.
?As you know, Xiangjiang only has a population of 7 million. Even if all of them watch ATV, there will only be a small number of people. But the mainland is different. With a population of 1.2 billion, that is the market with the greatest potential.
Nowadays, mainland TV stations are separating production and broadcasting. I estimate that in the future, all programs of mainland TV stations may be produced by outside companies.
? And our ATV program production capabilities are undoubtedly very strong, so we have the ability to get a share of the pie in the mainland. What do you think? "
The so-called separation of production and broadcasting refers to the separation of the main body of production and broadcasting of TV programs. In short, the TV station is no longer responsible for producing programs, but only purchases programs from outside parties to broadcast.
The advantage of the separation of production and broadcasting is that it introduces a [market competition mechanism]. Instead of the previous leaders having the final say, the market has the final say. This makes it easier to produce good programs and promote the development of the radio and television industry.
Hence, mainland TV stations began to try to separate production and broadcasting in the mid-1990s, and they are still undergoing reform today. Xiang Nan knows that in the future, most TV dramas and variety shows will be produced by film and television entertainment companies.
??If ATV can get a share of the pie, the income will be much greater than in Hong Kong. After all, mainland TV stations are really rich, with a TV series selling for hundreds of millions.
Comparatively, the TV advertising market in Hong Kong is only over a billion Hong Kong dollars, and the money earned after a year of hard work is not as much as the money earned from selling a TV series in the mainland.
Therefore, it is not difficult to choose which one is more important.
Upon hearing this, Shanshan nodded.
She admitted that Xiang Nan was right. In fact, last year, ATV''s revenue in the mainland exceeded its revenue in Hong Kong.
…
Xiang Nan then made an appointment with South Korean star Song Hye Kyo for dinner.
? Song Hye Kyo was born in 1981. She debuted as a model in 1996. She became popular with "Shunfeng Obstetrics and Gynecology" in 1998. In 2000, she became popular in Asia with "Autumn Fairy Tale".
??This TV series was purchased by ATV and caused quite a stir in Hong Kong after it was broadcast. Song Hye Kyo also became famous in Hong Kong and won the favor of many advertisers.
When Xiang Nan asked her out, she was filming an advertisement in Xiangjiang.
"Mr. Charles, is it really you?! I thought who was playing a prank on me." Song Huiqiao said in surprise when she saw Xiang Nan.
? Xiang Nan had already become popular in South Korea in the late 1970s with "Snake-Shaped Trickster", "Drunken Master", "Laughing Fist", etc. In the following ten years, his movies have done well at the box office in South Korea, and his reputation has been maintained very well, making him a top international superstar.
"Don''t be so exaggerated, of course I''m the one asking you." Xiang Nan said with a smile, also in Korean.
“Ah, you speak Korean?! I didn’t expect your Korean to be so standard.” Seeing Xiang Nan’s fluent Korean, Song Huiqiao was also surprised.
Xiang Nan smiled.
?His task of "Reply 1988" was not in vain.
"You''d better sit down first." Xiang Nan said, "Let''s talk slowly."
(End of this chapter)