Chapter 1977 1979 [Burning money]
The production cost of outdoor reality shows is much higher than that of indoor variety shows.
Indoor variety shows can be rehearsed, and the program flow, progress, and content can be controlled. But in outdoor reality shows, there are too many uncontrollable factors, and emergencies may occur at any time.
Therefore, early variety shows were all recorded indoors. It was not until later that the audience got tired of indoor variety shows that they gradually switched from indoor to outdoor. However, investment also increased much more than before.
?The production cost of an indoor variety show like "Happy Tonight" previously recorded by Wireless is only tens of thousands of Hong Kong dollars. After all, most of those celebrities receive fixed salaries, so costs are controllable.
But now if you want to record an outdoor reality show, the cost will have to increase ten times or even dozens of times. Even if wireless can afford it, it is difficult to maintain a balance between program production costs and advertising revenue.
It can be said that Xiang Nan used this move to injure the enemy eight hundred times and damage himself one thousand times. The key is that his skin is thick and his blood tank is deep, and he can survive even a thousand wounds to the enemy.
Wireless does not have that much capital, and it cannot sustain long-term losses. Therefore, in terms of burning money, Xiang Nande can never be burned.
Therefore, it can only spend a small amount of money to do big things based on the principle of living within its means. If we can''t compete with ATV in terms of financial resources, we will work **** creativity and try to launch a few more interesting variety shows to compete with ATV in ratings.
?But this is not easy.
Because behind the success of one variety show, there may be dozens of variety shows serving as cannon fodder. One general''s success and ten thousand bones are withered, not just on the battlefield.
?Every variety show needs to go through constant exploration and experimentation before it succeeds. There are few successes and many failures.
Even South Korea’s national hosts Kang Ho-dong and Yoo Jae-seok have such rich production experience, they still have failed variety shows, let alone the producers of wireless stations.
??And to say the least, even if TVB has good programs, they are still not as good as Xiang Nan.
He still has a lot of creative ideas in his mind, each of which is a proven successful program, such as "Survivor", "Into the Wild", "Running Man", "The Family", "Big Brother", "The Longing for Life", "Yin''s Kitchen", "Alone in the Wild", etc. are not afraid of wireless challenges at all.
…
?Sure enough, after Xiang Nan returned to Xiangjiang, he gave ATV several program ideas.
The first program is the indoor variety show "Celebrity Detective", which tells the story of solving the mystery through clues. This type of game is actually very popular in European and American countries.
Many fans of detective themes hold similar events every year. Participants will dress up as detective characters from movies, novels, and comics to solve mysteries together. It can not only exercise their brains, but also have the fun of cosplay, so it is very popular.
?The first one is the outdoor reality show "Celebrity Restaurant", in which a group of celebrities play chefs, waiters, and store managers to serve guests.
This is actually not difficult for artists in Xiangjiang. Because whether it is wireless or ATV, the salary is actually not high. Therefore, artists usually have to work part-time and run side businesses in order to live in Hong Kong.
Among them, opening a restaurant is one of the side jobs that many artists choose. When they are not busy, they will also greet guests personally, so they are still very familiar with restaurant work.
?However, the difference is that "Star Restaurant" opened in another city. This will test everyone''s communication skills, team writing skills, and emergency response capabilities, so it''s quite fun.
…
In terms of film and television, Zhen Kung Fu Pictures has established an entertainment company in Yanjing, which specializes in filming film and television dramas targeting the appetite of mainland audiences.
After being established last year, we are already preparing projects this year. The costume romance dramas "Marrying the Right Man in the Wrong Sedan", "Smart Little People" and "Unexpected Love" are all being filmed. The lineups in front of and behind the scenes are half mainland China and half Hong Kong and Taiwan.
?This not only facilitates RTHK employees to become familiar with the mainland, but also facilitates mainland employees to learn from RTHK. It also ensures that the TV series meets the tastes of mainland and Hong Kong audiences as much as possible.
Xiang Nan believes that the mainland branch’s strategy of starting with costume dramas is very smart.
Because costume romance dramas and martial arts dramas are in line with the tastes of people in both places. If it were an urban drama, a rural drama, or a family drama, there would be a gap.
Therefore, it is safer to start with costume dramas first, and then slowly expand to urban dramas, rural dramas, family dramas, etc., and it is easier to succeed.
“Tell the branch office that it doesn’t matter whether you use stars or not. There are many good actors in Mainland China, Hong Kong and Taiwan who have excellent acting skills and are not expensive.
?The key point is the script. There must be a good story, so that the characters can stand up, the quality can stand up, and the audience will not complain about it. "Xiang Nan told Wang Jing, "If you hire a bunch of stars, you will end up with a bad drama. Then the producer should resign himself, don''t wait for me to take action. "
?For a while, the mainland did not pay much attention to script creation, but only focused on the strength of the star lineup. For this reason, they did not hesitate to spend huge sums of money to hire top stars to support them.
As a result, all the funds were given to the stars, and other aspects could only be saved and suppressed as much as possible. In particular, stars are paid high salaries and are very picky during filming. They don''t film this and don''t film that. They often change scenes, delete scenes, add scenes, and make a mess of a good story.
?Finally, the quality of the drama series is hard to say enough. As a result, the audience''s appetite was turned off, and domestic drama series once lost the favor of the audience.
So, Xiang Nan would rather not have a star cast, but first ensure the quality of the script. In this case, even if the ratings of this series may not be good when it is released, after all, sand cannot cover the light of gold.
?For example, "Underground Traffic Station" produced in 2007, there were basically no big stars joining the show, and it didn''t create much of a splash when it was broadcast.
But this drama became more and more popular a few years later, and Captain Jia, Huang Jinbiao, Shi Qingshan, Heiteng, and Nojiri have all become popular characters.
"Don''t worry, Mr. Ning, I told them early." Wang Jing smiled and nodded, "I will also review the series before filming starts."
“That’s good, Director Wang, I can trust your vision.” Xiang Nan smiled.
…
Xiang Nan then made an appointment with MaggieQ for coffee.
?MaggieQ is also known as Li Meiqi. Her father is American and her mother is South Vietnamese. She has nothing to do with Chinese.
She was born in 1979 and debuted in 1997. She started as a model in Japan, but unfortunately she was not successful. After that, she came to Xiangjiang to develop and achieved a breakthrough in her career.
? She has successively appeared in "Hong Xing Da Fei Brother", "Supermodel", "SWAT 2", "The Beautiful Thief", etc., and has become famous in the Hong Kong film industry.
Xiang Nan knew that she would leave Hong Kong and go to Hollywood in the future, starring in "Mission: Impossible 3", "Die Hard 4", "Divergent", and starring in the American drama "Nikita" and so on.
?Although the results are not brilliant, they are still passable.
(End of this chapter)