Chapter 1921 1923 [Internet Marketing]
Colleagues in the distribution department of Universal Pictures had never paid attention to the Internet before, and now they suddenly started to engage in Internet marketing and really didn’t know how to do it. In the end, they could only decide on an online advertising plan and prepare to spend millions of dollars to advertise on popular websites.
?However, Xiang Nan rejected the proposal.
Millions of dollars spent on advertising on a website may not be effective.
?On the one hand, the current Internet advertising industry is not mature, and even if advertising is used, it is difficult to prove that it is effective.
Unlike in real life, Google, Facebook, and Baidu all have corresponding technologies that can display advertisements to specific groups of people, and can also monitor the click-through rate and conversion rate of advertisements at all times to ensure that customers'' advertising fees are worth their money.
On the one hand, a million dollars in advertising is a bit expensive.
Xiang Nan just hopes that the distribution department will hire a group of trolls to post a few trolls in the discussion areas of popular websites. This is more confusing and immersive, and is much more effective than blatant advertising.
Subsequently, Xiang Nan personally drew up a publicity plan.
?So the distribution department took action according to the plan drawn up by Xiang Nan and hired a group of university students to post on popular websites where young people gathered to discuss the plot of "The X-Files" in order to attract the attention of more netizens.
In fact, dramas like "The X-Files" involving UFOs, monsters, urban ghost stories, comprehensive education legends, unsolved mysteries, and political conspiracies are inherently attractive to young people.
Because only young people have such a strong desire for knowledge and curiosity, the books on the street stalls such as "The World''s Top Ten Unsolved Mysteries", "UFO Exploration", "The World''s Top Ten Treasure Mysteries" and other books are basically given by young people. Bought.
Xiang Nan’s trick really worked.
??With the dispatch of the navy, "The X-Files" has become more and more famous online, thus attracting the attention of more and more young people.
?As a result, in the following episodes, the ratings of "The X-Files" became higher and higher, gradually rising from less than 10 million to about 15 million, a big jump.
Although it is not yet at the top of the ratings, it is finally satisfactory to Fox TV station and does not want to cancel it. So it''s still very effective.
?Seeing this, colleagues in the distribution department of Universal Pictures all admired Xiang Nan. Unexpectedly, he saved a drama that was on the verge of being canceled with just a few simple tricks. No one would believe it if he told it.
This also made them realize the importance of online marketing, so Universal Pictures set up an online marketing group to be responsible for online publicity work.
…
There is no airtight wall in the world.
?Universal Pictures’ operation was quickly known to other companies in the industry, and various companies followed suit. But the effects were mixed, which confused everyone for a while.
In fact, the ratings of "The X-Files" can be increased. On the one hand, it has found the right audience. Those young people who like to surf the Internet are basically people with a strong thirst for knowledge and strong curiosity, so they prefer this type of drama.
On the one hand, it is because the quality of "The X-Files" is relatively high, its episodes have solid stories, the character performances are more vivid, and the special effects used are relatively cheap, so it makes the audience feel that it is well-deserved.
In the final analysis, publicity is just a means, and the most important thing is the quality of the series itself. If the quality of the show itself is not good, even if the promotion is clever enough to attract temporary attention, the audience will abandon the show sooner or later.
?After all, a bad drama is a bad drama. It can fool you for a while, but not forever.
…
?In October, "Gannet" starring Nicole Kidman and Tom Hanks was officially released.
??This is a thriller about a female law school intern who accidentally discovers the truth about the assassination of an official, so she hires a killer to kill her. At the critical moment, the male protagonist protected her, and finally helped her reveal the truth and punish the real culprit. "The Gannet Order" is adapted from the original work of the same name by the famous American novelist John Gresham. This novel was first published in 1990 and topped the New York Times bestseller list.
Hence the story and popularity are guaranteed. Therefore, after being adapted into a movie, the movie was very popular among the audience due to its solid story and vivid performances by Nicole Kidman and Tom Hanks.
??In the end, the box office in North America was US$100 million, and the global box office was as high as US$200 million. It was considered a very popular movie.
The popularity of this movie has also further increased the popularity of Nicole Kidman.
?Although she has filmed "Silence of the Lambs", "Pretty Woman", "Teenage Mutant Ninja Turtles" series, etc. before, she can''t get rid of the feeling of a vase.
In this "Gannet Assassination Order", her acting skills have finally been recognized by the industry, which is of course a good thing for her.
For Tom Hanks, this film is also a good work. The box office of 200 million US dollars has further consolidated his popularity and box office appeal, which is naturally a good thing for him.
…
In November, "Speed ??3" was officially completed.
Xiang Nan took time to take Ning Jing back to the mainland with Cong Shan.
After spending a week with his parents, Xiang Nan’s family left the mainland and headed for Xiangjiang.
After arriving in Xiangjiang, Xiang Nan first made an appointment with Shanshan.
She is currently studying secondary school courses at the Xiangjiang Adult Education Center and plans to study accounting, English and management in the future. For this reason, she even reduced filming. In more than a year, she has only filmed one film, "Super School Bully".
"How to raise them? Can you keep up with your homework?" Xiang Nan asked with a smile.
“It’s a bit difficult, but I can persist.” Shanshan nodded.
To be honest, she has not graduated from elementary school, so it is a bit difficult for her to study middle school courses now. But thinking that Xiang Nan valued her so much, it would be too disappointing if she didn''t persist, so she had no choice but to grit her teeth and persist.
Fortunately, she is quite smart and has money to hire a tutor, so she can still complete her studies with hard work.
"That''s good." Xiang Nan nodded, "As a person, you have to make progress. I''m really happy to see you like this. Shanshan, come on, you can do it."
“Well, I understand, brother.” Shanshan was very happy to hear what Xiang Nan said, and felt that all the hard work in the past was in vain.
"You accept this check." Xiang Nan handed over another check and said, "Now that your main job is studying, not making movies, your income will definitely drop. This money can be used to make up for it."
“Five million?!” Shanshan took a look and was surprised.
?Although she has become somewhat famous in recent years, her salary is not high, only HK$500,000. Xiang Nan''s check was enough for her to make ten movies.
“Brother, I can’t accept this money.” She quickly refused.
"That''s enough. What difference should we make between you and me? Sooner or later, I will take care of my business in Xiangjiang." Xiang Nan smiled and said, "Take it."
Hearing what he said, Shanshan blushed immediately and immediately took the money.
(End of this chapter)