Chapter 1786 1788 [Box Office Reversal]
During the filming of "Police Story", "The Kid" starring Xiang Nan and Brooke Shields was also officially launched in the summer.
This movie was originally not taken seriously.
On the one hand, the cost is too small, only four million US dollars. At that time, the average cost of a Hollywood film had reached tens of millions of dollars. Therefore, "The Dragon King" can only be regarded as a B-level movie.
On the one hand, the lead actor Xiang Nan is Chinese and is destined to not be popular with North American audiences. Although the heroine Brooke Shields is famous enough, she is more reflected in the field of fashion and has little box office appeal.
?So the play was released directly without any publicity. From Warner''s point of view, this movie is considered a waste. Choosing to release it during the summer season, when there are so many strong films, is nothing more than adding another cannon fodder.
??But what Warner didn’t expect was that after the release of “The Dragon King”, the box office would slowly increase over time. On the first day of release, the total box office was only a few hundred thousand dollars, and it was clear that it was going to be a hit.
But in the next few days, the box office actually started to rise, from a few hundred thousand US dollars to more than 200,000 US dollars. Ten days after its release, the single-day box office had reached $500,000.
?Such a phenomenon surprised Warner, and he quickly sent people to investigate.
They later learned that the increase in box office was entirely dependent on the audience’s tap water.
First of all, although the Hollywood movies at that time were colorful, there were few movies suitable for young audiences. There are very few campus-themed movies, and "Longwei Boy" just fills this gap.
Secondly, the movie "Longwei Boy" integrates youth, campus, action, love, inspiration, music, dance and other elements. It is both entertaining and thought-provoking for the audience.
?Compared with these advantages, although the male protagonist Xiang Nan is Chinese and the heroine Brooke Shields'' acting skills are poor and can only show off her body and face, they are still loved by young audiences.
?Seeing this, Warner immediately increased the scale of publicity and screening, and specially invited Xiang Nan from Xiangjiang to the United States to participate in the promotion.
…
Xiang Nan was also very happy when he heard the news that "Long Wei Boy" was a hit at the box office.
He knows that as long as this movie is a box office hit, he will be established in Hollywood.
After having a place, his voice has become higher. Having a higher degree of participation in the new film and making it more suitable for your own drama will make it easier for you to succeed.
?The top stars in Hollywood are all like this.
?For example, Tom Cruise, Will Smith, Johnny Depp, Vin Diesel... will all serve as producers in movies starring themselves.
This gives them a higher voice than other actors. Let other actors become their foils, making their images more prominent and exciting.
?It is precisely because of this that Vin Diesel and Dwayne Johnson fell out. The latter refused to participate in "Fast and Furious 9", but started his own business, starring in "Fast and Furious: Special Operations".
Therefore, after receiving the invitation, he put aside the filming of "Police Story" and went to the United States to participate in the promotion of "The Kid".
After arriving in the United States, he first met with people from Warner Pictures.
At this time, when the people from Warner Pictures saw him again, they had a different look.
?Especially the producer Wood Heathrow, his face lit up with joy when he saw Xiang Nan.
“My big star, you’ve finally arrived.” After seeing Xiang Nan, he smiled enthusiastically.
?Seeing his virtue, Xiang Nan couldn''t help feeling that humans are the most fickle animals in the world. Just two months ago, when Wood Heathrow saw him, he didn''t even have a good face.
Because he felt that if Xiang Nan played the male lead, it would not do well at the box office, so he always advocated that Michael J. Fox should play the lead. He is white, more popular with the audience, and more suitable for the role of male protagonist than Xiang Nan.
?It''s a pity that Xiang Nan was mischievous and snatched the male lead away, ruining the future of the film and even hurting his career.
But now that "Long Wei Boy" has done well at the box office and is expected to be a hit, he immediately changed his face. It''s true that things in the world are like chess and people''s hearts are fickle.???…
? Xiang Nan then finalized a publicity plan with Warner Pictures.
The advance plan for publicity is one week. If the response is good, it may be extended to ten days.
In addition to Xiang Nan, the heroine Brooke Shields will also participate in the promotion.
She is also very positive about it. Because although she made some movies after entering the industry, there were basically no successful works.
This "Longwei Boy" is her first work that is expected to be a hit. If it really sells well, then she will have a representative work, instead of the vase that was just famous and had no foundation in her work.
Hence, she also attaches great importance to the film and is willing to spare time to promote it.
In order to make the publicity effect better, Warner also suggested that Xiang Nan and Brooke Shields spread the scandal.
On the one hand, Brooke Shields is well-known for her beauty and is good at hype, so she is very popular among gossip magazines. Therefore, if you spread the scandal with her, you will definitely be popular and achieve the maximum publicity effect;
On the one hand, Xiang Nan and Brooke Shields play a couple in the film. If this romance can continue from the screen to real life, it will be a bonus for movie fans.
Hearing this request, Xiang Nan was a little embarrassed.
??He doesn’t want to have anything to do with Brooke Shields because he really hates having his privacy exposed.
??And Brooke Shields loves hype too much. Now, in order to gain attention, he spreads scandals with her. When she becomes a superstar and the world''s top rich man in the future, she will still use it to hype her up. Once a fluke, regret for life.
?However, under He Guanchang''s persuasion, he finally agreed.
"The most important thing for you right now is to make "The Young Man" a big hit. The higher the box office, the better. The higher the box office, the more say you have and the more qualified you are to bargain." He Guanchang advised.
Xiang Nan thinks what he said makes sense. Now is not the time to be pretentious. When I become a superstar and a top rich man in the future, I will naturally be able to shut up Brooke Shields.
…
Xiang Nan agreed, and Tai Li Xiaosi had no objection.
Because the movie is a hit, it’s also a good thing for Brooke Shields.
She needs a successful movie to solidify her status.
Otherwise, no matter how beautiful she is, she won’t be popular for long without the support of her works.
After all, there are so many beauties in Hollywood. No one is eighteen forever, but some people are always eighteen.
Thus, the propaganda officially started.
?Although there was no Internet at the time, there were many ways to promote the film.
?In addition to publishing advertisements in newspapers, magazines, and bus stops, artists, directors, etc. can also participate in radio and television programs for promotion.
Xiang Nan and Brooke Shields appeared on a talk show together to tell unknown stories behind the scenes of film shooting. This is very attractive to movie fans.
Because there are always people who want to know what the chicken that laid the eggs looks like after eating eggs.
(End of this chapter)