Chapter 14931495【Weibo】


    ?However, Cheng Ji was not willing to listen to her father''s suggestions. She had already made her own ideas. She plans to follow the example of Facebook, which is now popular in the United States, and create a Chinese version of the social platform.


    "Although the video platform is popular, it is not suitable for the mainland environment." Cheng Ji analyzed to his father, "Because our mainland copyright protection is poor, there are pirated resources all over the Internet, and we can''t stop them, and we can''t build a healthy ecosystem. .


    Furthermore, Internet users are very mobile. Today they watch this video, and tomorrow they may go to other sites to watch other videos, and they may not be able to stay.


    But social relationships are different. It establishes a social relationship on our site and makes it impossible to wander to other sites. So social networking sites are more reliable. "


    Hearing what she said, Xiang Nan couldn''t help but admire his daughter''s intelligence.


    Indeed, social platforms are the most difficult to replace.


    ? ? WeChat and Alipay also compete for the payment system; the video platforms include Youku, iQiyi, Bilibili, and Tencent Video; the news platforms include Toutiao and Yidian; the live broadcast platforms include Huya and Douyu...


    Only social platforms are always dominated by one company and cannot be snatched away by anyone who wants to.


    At such a young age, his daughter can understand this, and she deserves to be his son.


    …


    In the second half of 2006, Cheng Ji launched his own social platform, named Weibo.


    Because before that, the concept of blogging had been deeply rooted in people’s hearts. Weibo is similar to a blog. It is also a platform for netizens to express their thoughts, but there is a limit on the number of words, so it is named [Weibo].


    After the Weibo platform was launched, Xiang Nan gave strong support and ordered all his artists to register and share their updates. Although in name they are managed by celebrities, in fact most of the people behind the scenes are staff.


    The reason why this is so is mainly because most celebrities have little culture.


    ??Although most of the artists under Kirin Pictures are college graduates, their scores in the cultural subjects of the college entrance examination were only 300 or 400 points. It is no exaggeration to say that they are only at the level of a junior college. Anyone who has graduated from a bachelor''s degree is more educated than them.


    Coupled with their celebrity status, they are always shrouded in flowers and applause, and both of them are a little bloated and don''t know themselves clearly. So if we let them manage Weibo by themselves, they might be exposed in a few days, so it’s better to leave it to the staff to take care of it.


    Because the stars of Kirin Pictures, such as Chen Hao, Wang Kai, Wu Yue, Zhang Ziyi, Zhang Jingchu, Sun Honglei, Tong Liya, etc. are all popular stars, they are beautiful, handsome, and very popular, so After they registered on Weibo, they immediately attracted a large number of fans to watch.


    This also makes Weibo have more than one million registered users in less than two weeks since its launch.


    The potential of Weibo was quickly noticed by major Internet companies. In addition, Xiang Nan is the godfather of the mainland Internet. Baidu, Tencent, Alibaba, Xinxang, NetEase, and Souhu all have large shares held by him, so they naturally reciprocate and invest in Weibo.


    ?In addition, there are a large number of venture capital funds that also want to invest in Weibo. Cheng Ji didn''t reject anyone who came, and in the end she only chose Xinxang''s investment.


    ?Her reason is that Baidu started out as a search engine, and once Weibo uses its funds, it may open the door to crawling Weibo''s content. At that time, people will not go to Weibo sites, but directly search and browse on Baidu.


    Tencent itself is also a social media company. They are enemies rather than friends, and they will definitely face competition in the future. If you accept its investment, you will be entangled by then.


    Alibaba is an e-commerce platform, and Weibo is a social platform. After the number of users increases in the future, we can also consider e-commerce, so we should not accept investment from Alibaba.


    Xinxing, NetEase, and Souhu are all portal websites, but each has its own focus. NetEase is mainly about games, Xinxing is mainly about news, and Search is mainly about sports.


    Comparatively, news is more attractive to Weibo.


    Weibo can be used as both a social platform and a news platform. A piece of hot news can ignite everyone''s conversation. By then, thousands, tens of thousands, or hundreds of thousands of Weibo posts will be posted, and it will be difficult for this website to become popular. Seeing that his daughter analyzed things so clearly, Xiang Nan felt that he had nothing to teach her. So let her do whatever she wants.


    …


    Cheng Ji subsequently accepted a number of venture capital investments and established a cooperative relationship with Xinxang. In this way, Weibo becomes even more attractive.


    ?Especially at the end of the year, Weibo launched the Weibo Hot List to discuss current social affairs and pay attention to hot news. It also transformed Weibo''s influence from online to offline, attracting more and more users.


    ?At the beginning of 2007, Weibo, which had only been established for half a year, already had 30 million users and a valuation of 3 billion yuan.


    I am a hero and a good man. Cheng Ji has just turned 22 and is already a billionaire. He is listed on the Hurun Rich List and has attracted widespread media coverage.


    ?But Cheng Ji doesn’t like the media to compare himself with his father.


    Her achievements today are of course inseparable from her father’s support, but the most important thing is her own efforts.


    Weibo''s program development, website maintenance, publicity and promotion, business decision-making... are all done by her own team. So the media wrote that all her achievements were due to her father, which made her somewhat uncomfortable.


    Xiang Nan also understood his daughter''s thoughts, so he tried his best to downplay his influence and removed a lot of relevant news through his own connections.


    …


    In 2007, Xiang Nan resigned as chairman of Kunpeng Real Estate.


    The reason for this is mainly because they are afraid of big trees attracting wind.


    Kunpeng Real Estate is now the subject of much attention as the largest private real estate company in the Mainland. As long as there is anything wrong with it, it will be magnified infinitely.


    After the rapid development of the real estate industry in the past ten years, there are also more and more conflicts with consumers. People are increasingly complaining about real estate, and the government''s policies on real estate are becoming increasingly tight.


    Therefore, Xiang Nan does not want to go into this muddy water again, and is preparing to sell his stocks one after another and withdraw from the real estate market.


    Current executives of listed companies are subject to various restrictions on selling stocks. After you leave your job, there will be far fewer restrictions. So it''s better to resign.


    ?After this news was announced, the market value of Kunpeng Real Estate plummeted by 30%, from 150 billion to 100 billion, which even shocked Han Chunming.


    Because Xiang Nan’s chairman has always been on a temporary basis and does not come to the company at all. He makes the final decision on almost all matters of the company.


    But I didn’t expect that Xiang Nan would have such a big impact on the market now that he is leaving office. Nearly one-third of the market value evaporated out of thin air, which is really scary.


    "Jianjun, your reputation is really valuable. It turns out that one-third of the company''s market value is supported by you." He said with some jealousy.


    "Isn''t that great? The remaining two-thirds are supported by you." Xiang Nan smiled, "Believe it or not, if you resign as general manager, I''m afraid our company will collapse in a few years. "


    “It’s not that exaggerated.” Han Chunming waved his hand and smiled.


    (End of this chapter)