Chapter 14661468【System Reform】
?At the end of 1997, Kirin Pictures released its first Lunar New Year film, the romantic comedy "See You or Separate" directed by Feng Xiaogang and starring Ge You and Xu Fan.
The Lunar New Year festival in the Mainland was launched by Jackie Chan in 1995 with "Red Zone". Prior to this, the concept of Lunar New Year stalls did not exist in the mainland.
?The reason why Xiang Nan set "See You or See You" as a Lunar New Year film is because he hopes it can achieve better box office results.
Sure enough, the box office performance of this movie did not disappoint Xiang Nan. After "See You or Die" was released during the Lunar New Year, it quickly gained a good reputation with its solid script and realistic interpretation.
In particular, this is the first Chinese-language film shot entirely abroad, which allows Chinese people to see the love life of overseas Chinese, and it is not as sad as "Yenjing Man in New York", so the audience prefers it.
In the end, the movie achieved a box office of 43 million yuan, which is considered a very good result.
?Coupled with the income from video disc publishing, TV broadcast rights, and advertising placement, Kirin Pictures’ net profit is 15 million, which is very good.
Winning the box office championship for two consecutive years also made Feng Xiaogang very proud.
?However, despite achieving good results at the box office, he has yet to win any awards for movies except for TV series, which makes him a little regretful.
“Mr. Cheng, how about you help me write a very deep script? I’ll shoot it and go to a film festival abroad.” Feng Xiaogang said to Xiang Nan with a smile.
"Winning the award is hard to come by." Upon hearing this, Xiang Nan waved his hands and said, "Besides, the best time has passed."
In the late 1980s and early 1990s, the reason why mainland films repeatedly won awards abroad was mainly because of the word "Xian".
At that time, the mainland had just reformed and opened up, and the West was full of curiosity about China, so Chinese movies easily attracted attention and favored foreign countries.
But now that China has opened its doors to the world for nearly 20 years, the West has a considerable understanding of China, and they no longer find Chinese films novel and interesting. Instead, they have begun to find faults, which makes it no longer easy to win awards.
?The year before last, Zhang Yimou''s "Let''s Talk" was definitely a masterpiece, but it only received one nomination at the Venice Film Festival and didn''t win a single award. This speaks volumes.
?Moreover, most of the movies Feng Xiaogang has made are commercial films, and they are all comedies.
?As we all know, comedies are not favored by film festivals. Zhou Xingchi''s acting skills are so good, it wasn''t until "Shaolin Soccer" that he finally won the recognition of the Academy Award.
So it is really difficult for Feng Xiaogang to win the award.
"Actually, Director Feng, you don''t have to think so much. Now that you have money, fame, and status, just enjoy it all." Xiang Nan said with a smile, "With or without awards, is it that important? My movie is in Hollywood’s box office is so high, but I haven’t won a single Oscar for Best Screenplay. Do you think I care?”
When Feng Xiaogang heard what he said, he nodded and held back his breath for the time being.
…
?In 1998, "Kangxi''s Private Interviews in Private Servers" was officially launched on CCTV 8.
??This anti-corruption drama dressed in ancient costume was very popular as soon as it was released.
On the one hand, fighting corruption and promoting integrity is the general trend of the country and the aspiration of all people, so this type of TV series is naturally popular;
On the one hand, the plot of this drama is also very exciting. Emperor Kangxi paid private visits incognito, pretending to be a pig and eating the tiger, punishing corrupt officials and evildoers, and there were always romantic encounters, which naturally made the audience happy to watch.
?Hence "Kangxi Private Interviews in Private Clothes" became a hit and got off to a good start. Subsequently, "Never Close Eyes" was broadcast one after another, continuing to make the audience unable to stop watching.
Different from the original starring cast, in this version of "Never Rest", the male lead was changed from Lu Yi to Huang Xiaoming. Huang Xiaoming has good acting skills and handsome appearance, so he is actually very suitable to play Xiao Tong.
??Ouyang Lanlan, the second female lead in the original version, was played by Yuan Li, but in this version she was played by Zhang Ziyi. With Zhang Ziyi''s acting skills, playing the infatuated and cruel Ouyang Lanlan is a piece of cake.
?However, the original heroine, Xiang Nan, has not been replaced. Because when he watched this drama, he, like Xiao Tong in the drama, was fascinated by this mature, dignified and majestic beauty.
So, even though Xu Jinglei and Yu Feihong were both suitable for this role, Xiang Nan still recommended Su Jin to Zhao Baogang and established a close relationship with her before the filming of the TV series started.
The plot of "Never Close Eyes" is ups and downs, confusing, the love is hot and sincere, and full of tension. Coupled with the excellent acting skills of several leading actors, the characters played are vivid and vivid, which also adds a lot of color to the series.
?Hence this TV series is also very popular, even more popular than "Kangxi''s Private Interview".
Because of this, both Su Jin and Zhang Ziyi became instantly famous, and their popularity was as close as that of Qin Hailu and Jiang Qinqin, who became popular after filming "Huanzhugege". And Huang Xiaoming naturally added to the fire, becoming the most popular niche student in the Mainland.
Even Sun Honglei, who is not even the third male lead, became famous because of his small role in this film.
…
?In the spring of 1998, Qilin Pictures continued to go all out.
Zhao Baogang has started filming "My Fair Princess 2", Kong Sheng has started filming "The Great Dyestuff", Gao Xixi has started filming "Yongzheng Dynasty", Zhang Guoli has started filming "The God of Wealth Is Here", Kang Honglei has started filming "Railway Guerrilla", Mao Weining has started filming "Plum Blossom Files", and Ouyang Fenqiang is filming "Youth''s Incomprehensible Style"...
?These TV series include costume comedies, fantasy dramas, historical dramas, suspense detective dramas, romance dramas, war dramas, and business war dramas... It can be said that the themes are rich and colorful, enough to satisfy the appetite of most viewers.
…
In 1998, the government promulgated the "Trial Measures for Single Film Production License for Story Films", which completely paved the way for private capital to enter the film and television market.
Previously, if private film and television companies wanted to make movies, they were not eligible to apply for a separate license and needed to purchase a license from an affiliated state-owned film studio.
In this case, you will have to pay a large amount of money and you will also be easily controlled.
?Now that the new measures are promulgated, private film and television companies can apply for filming permits independently, without having to rely on others. In this way, it is natural that the sea is wide enough for fish to leap, and the sky is high enough for birds to fly.
After this, private capital entered the film and television market in a large scale. Private film and television companies have sprung up like mushrooms after a rain, bringing huge vitality to the market.
Of course, it also brings a certain amount of confusion.
First of all, private film and television companies lack regulations and control, and act more recklessly. It''s not uncommon for people to poach people, grab time slots, and steal scripts, and there are even scammers.
Secondly, private capital has just entered this industry and lacks relevant experience and talents, so it will cause a lot of troubles. Fortunately, Qilin Pictures has Xiang Nan in charge, and ordinary people don''t dare to provoke him, so it''s okay for the time being.
(End of this chapter)