Chapter 14461448【Opportunity】


    In May, Zhang Yimou took "Alive" to the Cannes Film Festival.


    ?Once this movie was screened, it shocked everyone and caused an uproar.


    The storyline is even more bold than "Farewell My Concubine".


    ? And its display of human nature and thinking about life made the judges think deeply about it.


    ?Therefore, the Cannes Film Festival unanimously agreed to award the Jury Prize to "Alive" and the Best Actor Award to Ge You~


    Gong Li returned empty-handed again, causing her to lose her temper with Xiang Nanda.


    "You said you wanted to help me win the Best Actress Award from the three major European film festivals, but now you are helping Ge You win the Best Actress Award? Where is my Best Actress Award?" She grabbed Xiang Nan and asked angrily.


    "Don''t worry, I''m just trying to save you points for impression. Think about it, you were shortlisted for Best Actress three times and failed three times. The judges all sympathized with you. Next time your movie will compete, Then the probability of winning will be higher," Xiang Nan explained, "This is the safest way."


    “Really, don’t lie to me?” Gong Li asked hesitantly.


    “Look at what you said, when have I ever lied to you?” Xiang Nan said with a smile.


    “Don’t lie to me anymore.” Gong Li rolled his eyes at him and said coquettishly.


    "We each get what we need." Xiang Nan corrected, "Zhou Yu hits the yellow cover, one is willing to hit and the other is willing to suffer."


    …


    Subsequently, Xiang Nan called for Zhang Yimou.


    “Director Zhang, now the country wants to reform the film system and open up private capital to enter the film and television industry. I think this is an opportunity for us.” He told Zhang Yimou.


    In January 1993, the Ministry of Radio, Film and Television issued "Several Opinions on Deepening the Current Mechanism Reform of the Film Industry", requiring the reform of the film industry and the elimination of unified purchasing and marketing in the planned economy.


    ?Now, the state-owned film studios no longer have their iron rice bowl, and they will have to rely on themselves if they want to make money in the future. Since theater chains no longer sell movies from state-owned film studios, a certain amount of time has been left vacant.


    This provides opportunities for private capital to enter the film and television industry.


    In fact, private capital had already entered the film and television industry before this.


    ?For example, Chen Peisi''s "Two Sons Series" was filmed by him raising funds himself. However, it is still affiliated with Beiying, and Beiying is responsible for purchasing and marketing, which still faces relatively large restrictions.


    Now that the monopoly on purchasing and marketing has been abolished, copies can be bought and sold freely, which is undoubtedly more friendly to private capital and can make more money.


    “Professor Cheng, do you plan to set up a company and work alone?” Zhang Yimou was taken aback and asked in surprise.


    "I do have this idea. I have funds, a script, connections, sales channels, and sufficient conditions to set up my own business." Xiang Nan nodded and said, "I just don''t know if Director Zhang is willing to come with me?"


    “Me?!” Zhang Yimou was stunned.


    "That''s right. Director Zhang, you are now a big international director, but your income is still very little. It doesn''t matter if "Red Sorghum", "Raise the Red Lantern", and "Farewell My Concubine" are blockbuster hits, you Isn’t that just a dead salary?


    But if you want to come to our company, I will pay you 300,000 yuan per movie. Once it sells, you still get a commission. Income is dozens or hundreds of times higher than before. Xiang Nan explained, "Besides, with my funding, you will no longer have to worry about running out of funds for filming." How about it? "


    Zhang Yimou was also greatly moved when he heard this.


    Although he loves film art, he shoots every movie with great care. Unlike some of my colleagues who make movies just to get by, and the movies they make are rubbish.


    But he also likes money. Money is also needed. Especially in today’s commodity society, money is needed everywhere. A house costs money, a car costs money, furniture and appliances, clothing and food...everything costs money. Although he is a great international director, his income is very limited. In comparison, it is not as profitable as Gongli.


    At least Gong Li can earn more than 100,000 yuan if he shoots an advertisement. If you go to Hong Kong to make a movie, you can earn hundreds of thousands in salary. At a young age, he was already driving a private car in and out of the set.


    Comparatively, as a director, he still rides in the crew''s car. Therefore, it is impossible not to have thoughts in mind.


    Furthermore, the film funding Xiang Nan mentioned is indeed a problem.


    State-owned film studios have very limited funds for film production, and it is impossible to ask for more. This also limits his filmmaking.


    ?For example, there is a war scene in "Alive". He originally planned to shoot a big scene to reflect the cruelty of war. But due to lack of funds, I had to delete it.


    ??And if Xiang Nan provides the funds, the situation is likely to be different. After all, Xiang Nan is really rich.


    “Okay, I’ll think about it.” Zhang Yimou nodded.


    Xiang Nan didn’t rush him and let him think about it. He believed that Zhang Yimou would make a decision.


    …


    Entering June.


    ?The country suddenly issued the "Opinions on the Current Economic Situation and Strengthening Macroeconomic Control" and set out 16 policies, putting a sudden brake on real estate.


    These sixteen articles include controlling currency issuance and stabilizing the financial situation; strictly controlling the scale of credit; strictly investigating illegal fund-raising; strengthening macro management of the real estate market; reviewing projects under construction and strictly controlling the development of new projects; promoting price reforms and strictly controlling price increases. …


    So many policies are aimed at the current overheated real estate industry. Therefore, the real estate industry that was originally developing in full swing has entered a cold winter overnight.


    ?House prices plummeted, sales plummeted, and countless real estate companies were unable to continue construction due to a lack of funds. A large number of loans cannot be repaid and become non-performing assets. House buyers and investors also suffered heavy losses. For a time, everything was devastated and the country was filled with grief.


    Comparatively, Kunpeng Real Estate withdrew its funds early because it left early. Now not only is there no pressure to repay loans, but there is also a lot of funds available for bargain hunting.


    The buildings they sold before were all sold at high prices, even if they were discounted. Now that housing prices have plummeted, they can take back the project at half the price.


    One trip is worth hundreds of millions of yuan. Han Chunming and Yang Huajian were both dumbfounded.


    “Jianjun, you are really right, the real estate bubble has really been burst.” They both said in shock.


    "We are a socialist country after all. How can we see that ordinary people cannot afford houses? So I know that the country will definitely take action to curb excessive housing prices." Xiang Nan explained, "Sure enough, I guessed it right."


    “Bull!” Han Chunming and Yang Huajian both gave a thumbs up.


    Doing business is not difficult. But while doing business, they are unable to control the overall situation and analyze economic trends through national policies.


    This is also the reason why they stumbled in the first place. In fact, at that time, several newspapers began to report on the stolen furniture in the south, which indicated that the country was about to take action, but they didn''t pay attention at all. The result was that it hit the muzzle of the gun.


    ??This real estate bubble has been warned many times in newspapers. They didn''t pay attention, but Xiang Nan had already made up his mind and planned ahead to escape unscathed, which was really amazing.


    “So when doing business in the future, you still have to keep your eyes on the right path.” Xiang Nan reminded.


    (End of this chapter)