Chapter 577 578 [Pengci Marketing]
The four people from Xiang Nan came to the back room and greeted everyone in the room respectively, "Hello, Director Zhang, Hello, Mr. Zhang, Hello, Director Li..."
?There are a total of four people in the room, namely director Zhang Yimou, producer Zhang Weiping, and assistant directors Li Hong and Xie Dong.
Zhang Yimou''s eyes lit up as soon as he saw Xiang Nan.
??This young man is dressed very simply, wearing a blue vest, a white shirt, green military trousers, a pair of jialai sneakers, and a pen on his chest.
It looks really vibrant and simple.
Since the casting of "My Father and Mother", Zhang Yimou has not seen many male actors.
But without exception, they all dressed up carefully when they came to audition, making themselves exquisite and handsome, even more beautiful than girls.
?It looks beautiful, but it doesn’t meet his requirements.
What he wants is natural beauty, simple beauty, and original ecological beauty, not this kind of artificial beauty made of chemical products. And Xiang Nan''s dress today fits his requirements quite well.
The girl next to Xiang Nan is also pretty good. No make-up, no dress up, and very plainly dressed, giving her a natural beauty without any decoration.
“Yeah.” He scored secretly in his mind.
Zhang Weiping was even more satisfied when he saw Xiang Nan.
He is now a popular singer in the Mainland, with millions of fans at least. With the support of so many fans, the box office of "My Father and Mother" is guaranteed.
?He made up his mind that even if Xiang Nan''s acting skills, image, and temperament were worse, he would actively persuade Zhang Yimou to use Xiang Nan.
Because he is a producer, he is more concerned about the rate of return of the film than the artistry of the film.
…
Subsequently, Zhang Yimou chatted with Xiang Nan and Miao Pu and asked them about their understanding of the original work of the novel, that era, and those characters.
Xiang Nan has made a lot of preparations before. In addition, he has watched "Love at the Hawthorn Tree" and "Youth". He has some understanding of the feelings of fifth-generation directors such as Zhang Yimou and Feng Xiaogang about that special era. .
So when he talked, every word he said seemed to be spoken from Zhang Yimou''s heart.
He looked at Xiang Nan and laughed.
The Luo Changyu he wanted was found.
Miao Pu had made some preparations before, read the original novel, and now talked about some of his experiences. Although it was not as profound as Xiang Nan''s words, it still left a good impression on Zhang Yimou.
As for Pan Yuchen, he was eliminated by Zhang Yimou in the first place because of his heavy makeup.
In his opinion, Pan Yuchen auditioned to be a rural girl in the 1960s, but she wore such heavy makeup. Either I didn''t prepare well, or I misunderstood the wrong character.
No matter which one it is, it means that she is not suitable, so naturally she will not ask.
“Okay, both of you are good, I will consider it carefully.” Zhang Yimou said to Xiang Nan and Miao Pu.
When Pan Yuchen saw it, he immediately became anxious and said quickly, "Director Zhang, I''m here to audition too."
?Zhang Yimou ignored her at all.
"Well, Director Zhang, we won''t disturb you." Xiang Nan stood up and said, "We''ll go back and wait for your good news." After saying that, he took Miao Pu and Pan Yuchen out of the room.
"Yuan Hua, why did you take me out? Why didn''t you let me ask clearly?" Pan Yuchen said dissatisfied.
"What are you asking? If you ask again, security will be here." Xiang Nan glanced at her speechlessly and said, "I told you not to put on makeup. You are auditioning for a rural girl from the 1960s or 1970s, but you dress up You look like a modern girl, which is completely different. If I were the director, I wouldn''t consider you."
When Pan Yuchen heard this, he suddenly realized it, and then became very upset. Miao Pu looked at Xiang Nan with admiration. He didn''t expect that his understanding was so high.
I am lucky to have him, otherwise I would also be unlucky.
…
After participating in "My Father and Mother", Xiang Nan returned to the studio and asked Su Mang to write more articles to help him continue to promote and build momentum.
Su Mang now writes articles every day to help Xiang Nan publicize.
?For example, he joined the crew of "Nothing Happens" and collaborated with Feng Gong, Li Mingqi, and Ding Jiali.
For this reason, she concocted stories such as "Yuan Hua met Grandma Rong, and she was favored instead of being pricked by acupuncture.", "The seniors brought up the juniors during the Spring Festival Gala, Brother Gong praised Yuan Hua for his spirituality.", "Yuan Hua recognized Ding Jiali as his sister. "We are a family inside and outside the theater" and many other articles were sent to the media for free access.
In the 1990s, the Internet had not yet emerged and self-media was not yet developed. If the media wants to obtain information, it must send people to collect and compile news, which requires a lot of manpower, material and financial resources.
Now, Xiang Nan’s studio has taken the initiative to provide them with manuscripts and let them use them for free, so they are naturally happy and relaxed. In this way, a win-win situation is achieved.
The media received free manuscripts and saved costs. Xiang Nan gained exposure. Moreover, those manuscripts were all written by Su Mang, and they were full of praise for him, which naturally had an excellent effect on improving his popularity and image.
"Su Mang, this time I auditioned for "My Father and Mother". No matter whether it is successful or not, I must promote it." Xiang Nan said with a smile, "Being able to establish a relationship with Director Zhang is a blessing in itself."
Zhang Yimou is now unrivaled in popularity, status and influence in the mainland film industry. Although Xiang Nan is a popular singer, he is still far behind others.
So even if the audition was unsuccessful this time, he would still use Zhang Yimou to promote it and gain popularity.
Su Mang smiled and nodded.
? ? This kind of trivial operation by a small star to take advantage of the popularity of a big director may be rare in today''s entertainment industry. But in the fashion world, this has long been the norm. Fast fashion brands such as H&M, Zara, and Mango have always relied on luxury goods for marketing.
…
“Xiao Yuan, where are you?” Just as Xiang Nan was explaining the situation to Su Mang, the phone suddenly rang.
Xiang Nan picked up the call and found out it was Feng Gong calling.
“Hello, Teacher Feng, I’m in my studio.” Xiang Nan smiled quickly.
“Okay, bring your collection to Tianju. I’ve made an appointment with a friend to help you with your eyes.” Feng Gong said with a smile.
Xiang Nan nodded, "Okay, just wait for me for a quarter of an hour and I''ll be there soon~"
Then, he picked out a few things and took the car to Tiantianju.
When I got there, I was asked to go to a private room.
"Hello, Teacher Feng~" Xiang Nan greeted with a smile, "You must be Teacher Wang Gang. It''s a pleasure to meet you. Your lecture on "Harbin under the Night" is really great. Our family members all like it very much." listen."
When talking about Wang Gang, many people know him because of his role as He Shen. But in fact, in the 1980s, Wang Gang was well known to the public as a broadcaster.
His broadcast of "Halbin at Night" became popular all over the country that year. He was also named "the most popular broadcast artist by the national audience" by the Radio and Television Society, and therefore hosted three Spring Festival Galas in succession.
He and Feng Gong got acquainted and became friends because of this.
Wang Gang smiled and nodded when he heard Xiang Nan''s flattery, "Okay, take out your things first."
?He is a collector, and can''t walk away from interesting things when he sees them. Therefore, he is not anxious to hear the flattery, but is anxious to see the treasure. Even if it is fake, it will teach you a lesson and gain experience.
(End of this chapter)